Four Reasons to Invest in Location-Based Services (from MaxGladwell.com)
Not coincidentally, in 2008, I got the very same response when I advocated using Twitter, both from colleagues and brands: “Why the hell would I do that?” In other words, why would I broadcast what I was doing? What’s the utility in that? And who cares what a bunch of strangers are doing?
Answering these questions with any level of satisfaction was nearly impossible. Twitter was so new that you really had to experience it for yourself to understand what it was about and why the hell you’d want to tweet. Indeed, even after 150 million users, the question is still asked, and the answer is far from uniform. There are many reasons to use and gain value from Twitter. The same will ultimately be said for LBS.
- Max Gladwell on resons to invest time/effort in Location Based Services (Foursquare, Whrrl, etc)
